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What is Technical SEO?
Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. Making a website faster, easier to crawl and understandable for search engines are the pillars of technical optimization.
Technical SEO is part of on-page SEO, which focuses on improving elements on your website to get higher rankings. It’s the opposite of off-page SEO, which is about generating exposure for a website through other channels.
Google and other search engines want to present their users with the best possible results for their query. Therefore, Google’s robots crawl and evaluate web pages on a multitude of factors. Some factors are based on the user’s experience, like how fast a page loads. Other factors help search engine robots grasp what your pages are about. <find out more>
How is Website Perfomance Scored?
Website performance has several scores on the scale of 0 to 100 to portray how well a site or application is doing within a given category (Performance, Accessibility, SEO, Best Practices and Progressive Web Applications). The Performance Score is not only a high-level portrayal of site speed but also an essential factor in site ranking, since PageSpeed Score is now the same as the Performance Score.
Recently, with the release of Lighthouse 6, the algorithm behind the Performance Score changed significantly. The Performance Score is now calculated differently for both mobile and desktop devices, for some resulting in significant changes to their scoring.
Search Engines know slow web pages offer a less than optimal experience. Therefore they prefer web pages that load faster. So, a slow web page also ends up further down the search results than its faster equivalent, resulting in even less traffic.
What is a Website Audit?
If you already have a website and are ready to improve its search engine visibility, then a website audit (or “site audit”) is a good starting point.
If you already employ SEO (or think you may be) but are not seeing the results you want, then a site audit can also provide answers to why you are experiencing decreased sales, low conversions, and high bounce rates.
A website audit is a complete analysis of all the factors including, but not necessarily limited to – Indexed pages | Page errors | Site speed | Mobile-friendliness | Optimized, updated content | Meta data | Responsiveness to devices | Backlinks | Social signals
How will a Website Audit help my site?
An audit will give you a chance to inspect the robustness of your website’s technical framework and infrastructure, assess how friendly your website is to search engines, and determine how easy it is for users to navigate and intuitively find content on your website.
By conducting a website audit, you’ll be able to identify any missed SEO opportunities and remedy any misguided or poorly executed SEO pitfalls (e.g. keyword stuffing, exact match anchor text links, etc.) throughout the content of your website.